…don’t play hide and seek!
promark begins an online marketing campaign by performing keyword research. We will perform the market research necessary to crystallize your brand, your position against your competition, and your customers’ interests and needs. This research is formulated into a strategic marketing plan including keywords, market segments, and insights essential to being found by your prospects. The marketing plan will comprehensively outline search engine optimization (SEO) and a pay-per-click strategy – both essential to balance short- and long-term marketing goals:
- pay-per-click – promark will provide strategy and management for your company to the major search engines utilizing pay-per-click systems (including Google AdWords) that will drive traffic to your website instantly.
- organic search engine optimization (SEO) – promark will manage social media and content consistently, laying the groundwork for building a web presence organically – one that search engines will find even without pay-per-click solutions such as Google AdWords.
Of course, a plan is only as good as it works! Your results will be tracked and analyzed, and that analysis will serve as a guideline for your marketing plan. We keep what’s working and change or eliminate what is not working in order to maximize your exposure to and response from your key prospects, getting results in the most economical way!