…the devil’s in the details!
Effective direct marketing begins with selecting the right audience. Understanding your prospect is the foundation upon which your offer, the marketing channel, and timing is determined. Keeping the customers you have worked so hard to attain requires understanding their changing needs and their level of satisfaction with your product or service. Similarly, setting sales goals requires knowing your marketing potential. To gain this level of understanding you need ongoing research and analysis of your customer base. promark offers research through a variety of analytical tools that can bring this valuable information to you.
promark will profile your customers to give a comprehensive picture of what each consumer or business looks like through the use of our unique data mining services. We will augment existing information about your customers with additional distinguishing attributes, providing a detailed profile report enabling you to understand what drives your customers. In addition, by developing direct business or consumer postal and direct email databases that only includes prospects who have the potential to become customers, you will have an accurate target when you market to new prospects.
To find out what your current customers are really thinking, we implement a full-service third party research survey. promark will work with your team to design the best research tool utilizing direct postal mail or email. We will collect and compile the responses for you and provide a complete analysis that reflects not just statistical data but insights that will guide your future product, service, and marketing decisions. The end result means cost savings and an increased bottom line for you.
STAR (sales territory analysis report) report
Set your sales goals with precision! promark’s STAR Report will provide you with a comprehensive analysis of each sales territory your organization is targeting. Whether your territories include consumers, businesses, or both, we can provide you with a full picture of the market potential.
Marketing research uncovers untapped market potential, and initial and ongoing analyses provide direction for necessary steps to grow your business. It is a powerful tool in understanding customer satisfaction levels, prospect pools, and marketing strategy as well as new product introductions.