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video marketing – are you ready for your closeup?

Video marketing has become key to engaging the widest pool of prospects for many reasons.  First, movement in video marketing gets more attention than static ad marketing because, simply put, movement attracts attention.  For the viewer, getting information via video is passive and easy, and for the marketer it prompts engagement, evokes memory, and is more likely to be shared, three critical marketing goals.  Still in doubt?  Here’s a few stats to chew on:

Simply put, video marketing has become a necessity. So how does one begin to incorporate video marketing into their mix?  First consider your brand, and from that determine what the look and feel of your company’s videos should be.  Then do some research for best practices.  It’s okay to see what others are doing . . . good art always needs a little inspiration. A great way to get started is to look at videos that are trending, especially those of your competitors.  That’s not to say you want to copy them, but with an eye on your brand and what you have to say, look at other videos and consider:

  • varying art styles – which one seems aligned most with your brand
  • opening shots – what shot made you want to see more
  • best visuals – what visuals catch your eye and make the most lasting impression
  • methods of storytelling – how is the story being told, and what makes it interesting
  • animated vs live action – what are the differences between the two and which one would work better with your story

Good news here, you don’t have to spend a lot of money on fancy equipment.  Again, this depends on your brand and what you will use your video marketing for, but for simple social media marketing messages you can video using your phone.  The key will be good editing software.  Once you lay out what your video production entails, you should shop the various software options available and see which one meets your needs.  The selection is plentiful and can be purchased inexpensively, if not downloaded for free.

Understanding trends and capitalizing from them in the moment is pivotal to successful marketing. On that note, video marketing simply cannot be ignored. Converting your static content to video will create a stronger, more effective presence in the marketplace for your brand, and will inspire creativity for your company internally.  And, it can be fun . . . so, get started today . . . we look forward to seeing your success!

the key to home healthcare marketing . . . hitting home! (part 2)

As a home healthcare agency, your marketing strategy must encompass many channels, and each channel needs to be addressed in a unique way to optimize your effectiveness.  As promised, to help you navigate is part two of our home healthcare marketing blog with some essential marketing strategies and tips.

Strategy: Work Your Channels Synergistically (continued)

  • Search Engine Optimization – make sure you can be found! Select the best keywords for your marketing strategy and brand, use them in all of your marketing content and test, analyze and tweak them.  Frequent new content via social media and blogging will support organic search growth.  For more details on optimizing ad words, see our blog 
  • Online Directories – there are many, and you don’t need to be on every one! Vendasta has put together a list of top 100 directories that includes the industry niche for each. It’s a great tool for exploring the various options.  You want to get listed on those that are relevant, and as important make sure you are listed correctly on those where you appear even though you did not register.

Strategy: Exploit Influencer Marketing

  • External influencers – the word influencer can be intimidating as it often provokes the feeling that you need (as I like to say) a Kardashian to lead the charge for your product. Not so!  As a matter of fact, a Kardashian is more than likely not your best mouth piece.  In your external influencer selection, you should select individuals who:
    • align with your brand either in what they do or have experienced
    • share your same cultural values and expression of them in all communications
    • have a lot of followers

External influencers can include local prominent figures, business leaders, vendors, and employees.

  • Internal influencers – be sure to take advantage of the tools available to be your own influencer.
    • blog on your website and share it on all your channels
    • join forums on social media
    • start your own conversation – LinkedIn is a great platform for this one

One important rule to follow here, offer advice as an expert and be a resource, but do not sell.  Hard selling in this arena will turn prospects off.  Allow your expertise to do the selling work for you.

Strategy: Maximize Your Human Resources

  • Referral Program – this can be utilized for employees and vendors in addition to patients.
  • Partnerships – outside of the obvious health care providers and insurance agencies, don’t forget financial advisors, long term care planners and even local churches and other organizations that support the elderly.

We hope you have uncovered some new strategies that you can put to work in your marketing effort to build your business.  If you missed part one of this blog, be sure to check it out.

Best of luck, and happy marketing!

the key to home healthcare marketing . . . hitting home!

According to the Bureau of Labor Statistics, the home health industry will see a 47% increase in workforce between 2016 and 2026, adding nearly four million jobs.  This great business opportunity for home healthcare providers brings with it increased competition. Your home healthcare marketing strategy must encompass many channels, and each channel needs to be addressed in a unique way to optimize your effectiveness.  To help you navigate, here is part one of a two-part blog with some essential marketing strategies and tips.

Strategy: Tighten Your Message

  • Crystallize your brand – look at your brand with fresh eyes. What sets you apart from your competition?  Are you articulating your unique position in your logo, tag lines or slogans, content and graphics?
  • Personalize your message – putting the well-being of someone you love into the hands of another is one of the most difficult decisions a person can make. Make sure the individual who is receiving your message feels as though you are speaking to him or her. For example:
    • at least 75% of all caregivers are female who spend possibly as much as 50% more time providing care than males.
    • the decision maker you are addressing varies. Ask yourself, is the person receiving your marketing piece the elderly spouse of someone who needs care or the child of that person?

Break your target audience down by demographic factors.  Where possible, develop several tweaked messages based upon the specific demographics for each of your subsegments and include content and graphics that speak directly to each one.

Strategy: Work Your Channels Synergistically

  • Social Media – while a high percentage of business will come from referrals, individuals will still do their homework to research your company. Social media is the perfect place to build brand awareness on a daily basis while constructing a story that can be told to prospects interested in your services.  It does take time and resources, so you will want to define how you are going to use each channel in your home healthcare marketing strategy to best present your brand.  Here are some suggestions:
    • Facebook and Instagram are perfect places to show the “human” side of your brand. You can post the daily happenings such as entertainment and outings, employee recognition, awards won, or your community outreach activity.
    • Twitter is a great place to become an expert in your field by providing helpful tips for individuals caring for their aging parents, and for health care providers assisting families making tough life choices regarding a loved one.
    • LinkedIn is your company’s online resume so make sure it covers the business side of things. For example, you should include a company bio, the scope of services you offer, how long you’ve been in business, number of employees and how your human resources are distributed, and a link to the LinkedIn pages of your top executives and some of the employees (hint: make sure any employees associated with the company have an impressively completed LinkedIn profile).
  • Direct Mail – direct mail is an opportunity to speak directly to your prospective market. While you don’t know the exact moment a family member will choose to reach out on behalf of an ailing relative, there are demographic selections available to narrow this subsegment to the most likely prospects.  This makes your effort highly effective and cost efficient.
  • email – many of the same demographics that are available for direct mail are also available for email. email marketing used in tandem with direct mail marketing and social channels is a great way to create a drip campaign that moves your prospective audience up in exposure to your brand.
  • Print Advertising – print publications in trade magazines keep you top of mind to healthcare providers, but local publications that are distributed to healthcare provider offices give great brand exposure to a targeted audience.
  • Networking – traditional but true! Having a relationship with individuals who manage and work at your organization is one of the key selling tools for engaging prospects who must either make a healthcare decision for a loved one or are asked for a reference.  A hint here, don’t limit your networkers to just the execs.  Lower level managers and your healthcare workers are where the rubber meets the road. They give a front-line representation of who makes up your brand and are wonderful ambassadors for your business.

We have more tips for your home healthcare marketing!  Check back next week for strategies you can employ to get ultimate success for your marketing efforts.

Happy marketing!

print & direct mail marketing– not dead yet! (Part 2)

When trying to get that footprint on the brain in the way only print marketing can, direct mail marketing is a great application.  We’ve talked in other blogs about the advantages of direct mail to segment deeper and personalize better, but there are some additional tools unique to direct mail marketing that help execute your marketing strategy more effectively and efficiently:

  • optimal geographical targeting – Sometimes it really is about location, location, location! According to the Direct Marketing Association, direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%).  Unlike digital, print and other forms of marketing, direct mail GPS style targeting allows you to pinpoint a geographical location not just by radius or zip code. You can target areas on specific sides of major roads, or around other obstacles that while they may be within a desired radius they create geographical resistance to buying, which saves you valuable marketing resources by not mailing to unqualified prospects.
  • exact delivery date positioning – The use of intelligent bar codes provides you with real time tracking, so you know the specific time range when your mail will be delivered to your customer or prospect. This is an invaluable feature for helping your direct mail marketing strategy sync with all the channels in your overall marketing plan. A few examples would be:

  1. drip coordination– emails and social media posts or ads can be scheduled to launch as part of a drip campaign with your direct mail marketing more precisely.  You can send out a heads-up teaser, “we’ve got an offer for you!  keep an eye on your mailbox” or plan a follow-up “last chance reminder” offer following receipt of your direct mail piece.
  2. sales support– your sales team will find it much easier to put out a follow-up call at the perfect interval of time after the piece has arrived.
  • enhanced segment breakdown – In addition to offering the ability to break down your market into subsegments based upon demographic and psychographic attributes, direct mail marketing offers other unique ways of segmenting.  For example, rather than remailing an entire location to make sure you reach new residents, you can specifically target just new arrivals, or “new moves”, in between your larger campaigns.  This helps further personalize your message and saves money by mailing only to the most relevant prospects.

Whether your market is B2B or B2C, direct mail marketing as part of an integrated marketing strategy that includes email, social media, and online marketing is a great way to harness the power of print for achieving marketing success.

print marketing – not dead yet!

While many would say that marketing has become more accessible and convenient, it’s also become quite massive.  The choice between direct mail, email, social media, blogging, pay-per-click, web presence, print ads, and on and on, can be difficult to navigate on a limited budget.  Often the tendency is to go with more online marketing because it is instant and can be less expensive.  However, overlooking the important role print marketing plays in the marketing mix is a huge oversight.  Digital marketing is rarely read in its entirety, is usually part of multitasking and skimming material to get snippets of what you need and moving on as quickly as possible is the norm.  Not so with print marketing.  A study by Bangor University and Millward Brown reveals some reasons why print marketing:

  • leaves a bigger footprint on the brain – tactile media, media you can touch and feel, is conceived as more real by the brain than digital media so it engages the brain differently, lighting up a part of the brain that is connected to memory.
  • conjures positive brand association – touching something ignites more emotion due to utilization of a specific part of the brain that is required to comprehend touch
  • supports motivation – stimulating emotion makes the tactical media experience more personal.

Outside the science of physical media and the brain, there are also some practical reasons that print marketing is so effective:

  • it’s targeted – while print marketing has decreased, those left are 100% engaged
  • it’s trustworthy – according to a survey by Marketing Sherpa, 82% of internet users in the United States trust print ad more than digital, and only 25% trust the ever-surfacing pop-up ads
  • it supports digital platforms – direct mail used in conjunction with digital platforms produces a 28% higher conversion rate, and the National Retail Federation reports that consumers are most likely to shop on line after engaging with print media
  • it has cachet – who doesn’t look forward to the Vogue fall edition? Print has a long history that has earned it landmark recognition and seal of approval.

Research supports the conclusion that synergizing digital and print platforms in a marketing strategy has the most successful outcome when it comes to brand recognition and response.

Direct mail is a great way to use print in tandem with digital marketing. According to a study by True Impact, when a group of partakers were asked to recall a brand from marketing pieces they reviewed, recollection among partakers exposed to direct mail marketing was 70% higher than those only exposed to digital marketing.

For tips on how to optimize your direct mail strategy, watch for our next blog coming soon.

direct mail and nonprofit appeals – a perfect union! (part 2)

As promised, part two of how to make your nonprofit direct mail appeal successful.  Let’s dive right in!

Graphics

You know the expression “people eat with their eyes”?  Well, the same applies to donating.  When it comes to graphics in your direct mail appeal – optimize their use!  Good graphics will:

  • catch attention
  • convey your message
  • invoke emotions with one glance (the key to why someone gives) 

So here are a few tips for graphic selection:

  • make it segment appropriate – or in other words use graphics for each subsegment that speaks to them. For example, for your millennial prospects you may want a picture of volunteers in that age range.
  • keep it real – you don’t have to use expensive photography.  Real pictures taken by your staff of your organization and those you serve will have the most impact.
  • stay within your budget – graphics are powerful whether in black and white or color, so don’t feel pressured to spending more than your budget allows. If you use stock art you can find it reasonably priced at sites like Shutterstock and sometimes free at sites like dreamstime.

mailing timeline

Determine the most impactful time to send your direct mail appeal based upon giving and volunteering patterns and develop a schedule.

  • consider when your donors and prospects are most likely to give: the holidays, in the spring, during the time of a significant event.
  • evaluate whether it is better to send your direct mail appeal with an immediate follow-up ask, or space your direct mail appeals throughout the year.
  • determine each segment’s timeline individually. Some examples:
    • donors will get fatigued with too many solicitations, but new prospects will take many more touches to get them engaged to donate.
    • volunteers may respond on different time lines than donors.

follow-up

No matter how successful a campaign is, the follow-up is key. Here are some ways you can follow-up:

  • say thanks! – this one needs no explanation.
  • keep prospects warm – prospects who have not donated but visited your website or asked for more information should be followed up with promptly. Often sharing a testimonial about how donations made by others have already had an impact on your mission will inspire a gift.
  • give an update – while giving that thank you, it is the perfect time to update your donors on how their donation is being used and the impact they are having on the community.
  • keep in touch – a yearly newsletter recapping all of your accomplishments and celebrating your key donors makes them part of the family and keeps the important impact they are making front of mind between appeals – so when your next ask arrives, they are ready to give again.

Cost

Yes, the elephant in the room!  It is reality that all the best ideas have a price tag and must be in line with the budget.  Here are a few areas that will help keep costs down:

  • printing – leverage what is practical with what is appealing to donors.  Big, bold and beautiful art is eye catching and appealing, but aim to hit a sweet spot where you can strike the best blend of visual appeal and content with economics. Sometimes flash looks like wasted money to donors.
  • postage – make sure you have a nonprofit permit with the USPS and stay within the nonprofit regulations. Also, keep in mind that weight, size and shape of the piece affects the cost of mailing.  Visit the USPS to get more information about mailing parameters and the related costs.
  • tracking – evaluating what works and what doesn’t and making the appropriate changes will save you dollars in printing, mailing and postage.  For example:
    • what content and graphics get the best response
    • which segments are responding and what segments are not
    • when lapsed donors and prospects should be cut loose as non-responsive

We hope that you find these tips and guidelines helpful in your direct mail campaign!

Happy Fundraising!

direct mail and nonprofit appeals – a perfect union! (part 1)

Direct mail marketing is a vital component to any nonprofit organization’s marketing strategy. While email and social media are essential to the mix, donations made as a result of receiving direct mail marketing – yes, we mean postal mail! – still far surpasses donations made as a result from appealing through other channels.  Why you ask?  Here’s some insight:

  • direct mail provides the prospect with something tangible. According to a survey conducted by Millward Brown, “physical media”, or media that an individual can “touch and feel ignites more emotion than those of the digital variety and leaves a deeper footprint on the brain”.  Most interestingly, this phenomenon spans across all age groups.
  • direct mail provides highly targeted data for prospects, allowing you to deliver your appeal straight into the hands of your target audience.
  • direct mail is viewed as more trustworthy. For a nonprofit to qualify for special postal rates they must meet rigorous standards and be verified with the USPS, unlike standards for many digital campaigns.

We could provide more reasons why direct mail works for nonprofit appeals, but here’s an antidote that really brings the point home.  The American Cancer Society decided in January of a fiscal year to stop doing direct mail appeals.  In the first year, their new donors dropped by 11% along with an accompanying revenue number of $11.3 million.  ACS relaunched their direct mail appeal program in June of the following year.

Now that we’ve verified what many of us who work in the nonprofit sector already know, let’s get down to how to develop a direct mail campaign that will maximize your result while keeping your budget lean.  It takes some planning and expertise, so to help you here is part one of a two-part series providing some essential tips. We have broken it down to six key components that we identify as making up the process, all of which can be tailored specifically to your mission and audience in order to create a maximum-impact direct mail campaign. We could get kitschy and call these components “MMGMFC” for short, but that sounds terrible. So here they are in an “acronym-less” form.

mailing list

Direct mail can be targeted much more narrowly and directly while still allowing broad coverage, so you want to exploit this to the fullest:

  • profile your donor base periodically to determine both any changes that have taken place and what your new prospects should look like.
  • target your new prospects based upon the attributes that make up your donor profile like location, presence of children, income, giving pattern, or giving preferences.
  • segment your list into active donors, lapsed donors and prospects. Each of these segments require a different approach.
  • break your major segments down again into smaller similar groups by, for example, age and special interests.

Your mailing list is your audience, and knowing your audience allows you to be extremely customized and develop a more emotional connection with donors and prospects – which is at the heart of giving.  With variable digital four-color process becoming so accessible, it is easy to tailor your message and graphics to each subsegment to get their attention, stimulate engagement and inspire a donation.  More on how to do this in the next two sections!

message

The message creates your make-or-break moment with your donors and prospects. Even if all other steps are done perfectly, bad content will never inspire giving. Here are key components to consider when crafting your message:

  • who you are speaking to
  1. here’s where those subsegments are key! For example, a donor vs. a prospect or lapsed donor, or a single millennial vs. a retired veteran all require a different message.  You get the picture!
  2. avoid technical language that those outside of your organization wouldn’t understand.
  3. remember, it is about the donor! The word “you” cannot be overused, because the point of your message is how important your donor or prospect is to your mission, and what an impact they can have.
  • how your audience reads – with the amount of information coming at us every day, most people skim mail and ads rather than read them. Keep your appeal skim easy by keeping it concise, using bullets instead of paragraphs and underlining key points.
  • what story is important – a success story of how a donation can impact lives in your community is key – it is what brings your mission home to your audience. Tell your story in a conversational tone, and with each segment consider the attributes that makes it different and select a story that would most appeal to them.
  • why they give – because you ask! Seems simple, but bottom line – you can’t ask too many times.  Also detail how to make a donation and provide alternate methods (check, credit card, by mail, on line, etc.) so it is easy to move forward and give.

Come back next week for more tips on successful nonprofit fundraising using direct mail campaigns!

Happy Fundraising!

travel (industry) tips: how to heat up your mid-winter marketing

It’s that time of year: when the post-holiday dust settles and those mid-winter blues kick in. For many, this means it’s time to get away – to enjoy a change in scenery or an infusion of warmth – while they count the days until spring arrives.

If you are in the travel industry, it’s also a critical time to market your services. Not happy with the engagement your marketing campaigns have been yielding? Here are a few tips and strategies to help optimize your effort and maximize your response:

  • For starters, make sure each of your marketing channels is operating at peak performance. 90% of travel bookings are done from a desktop, while planning searches are spread between traditional computers and mobile devices. So:
    • Make sure you will be found: Check to see that your ad words are up to date and broad enough to capture qualified leads. Don’t forget negative ad words to weed out unwanted clicks.
    • Optimize your data. If you have an in-house customer list, update any address changes.  You can also perform a customer profile (more on that later.)
    • Don’t lose hot leads: Check all buttons and forms to make sure everything is working correctly.
    • Be useful: Keep your website and social media pages current with the latest travel tips and trends. Make it easy to get more information and even easier to book.
    • Stay engaged: Potential travelers who request more information will not wait long for a response. Whoever is responsible for responding to queries must check the Inbox regularly and get back to people quickly. Instant notifications are great for staying on top here!
  • Target your message, graphics and special offers directly to the interests of each prospect. You have eight seconds to capture your audience’s attention. To do this, you need to target each customer sub-segment as specifically as possible. This brings us back to the data. Once your in-house database is clean and up to date, you should append key demographic indicators to gain more insight into who your customers are and how to divide them into smaller market segments. This way, you can tailor specific marketing messages to each group. Travel segment breakdowns to consider include:
    • Special Events: Customize your pieces around key events such as a honeymoon, a milestone birthday, a destination wedding, or school breaks for families and college students. You can append demographics for your customers that indicate a 60th birthday, the ages of their children, or the fact that they are newly engaged. For prospects, data can be obtained with this information included.
    • Travel History: To appeal to past customers, center your timing, message, and offer around when and where they usually travel.
    • Budget Sensitivity: Customers who love a deal are often a good segment to cultivate. Individuals who are retired and do not have limitations on when they travel also are good prospects for deals. 
  • Incentivize a purchase. Stand out from the competition with a strong call to action.
    • For most travelers, a trip is one of their biggest annual expenditures. So they typically spend a great deal of time researching to get the best value for their dollar. Inspire them to stop searching and start booking by appealing to their pocketbook with a limited time offer like free cancellation or best price guarantee.
    • Research shows that for the right deal, 30% of leisure travelers will book a trip when they were not planning to! Your marketing plan should include special promotions and offers for your prospects and customers all year long.
  • Multiply your hits. Utilize as many channels as possible (as long as they are relevant to your audience), combining both a hard and soft sell (push vs pull). Some examples:
    • Make sure you promote your offer in the channel most preferred by your customers and prospects. Direct mail, email and Facebook ads are all good options. Google ads are great for getting attention at the first inquiry, but some studies have shown that individuals will go straight past the ads to the listing. Choosing strong Google ad words and increasing your bid price during a campaign may be a better way to go.
    • Post helpful travel planning hints via your blog or an infographic on Facebook. This is another way to keep prospects engaged while they are in the planning process.
    • Publish online reviews. In a recent report, 93% of consumers said online reviews impact their purchasing decision. Instagram, Facebook and YouTube are perfect channels for posting customer testimonials with either pictures or video.
    • Consider a drip approach using several channels, such as direct mail, email and social media advertising. Here’s how: make the first hit a teaser, the second an enticing offer and the third a “last chance” offer with an added incentive to take action.
  • Remember: Timing is everything.
    • It’s critical that you not only hit each customer segment with your message during the booking cycle – but that you reach them before your competition does! Putting a smart, strategic plan in place and developing your ads in advance will help you get a jump on the busy season and keep your marketing efforts on track.

Long story short: focus on the fundamentals! A solid marketing strategy and clear, consistent messaging will engage current customers, attract new travelers – and entice them to keep coming back!

understanding nonprofit postal permit benefits can mean lower cost, faster delivery & increased donations

Understanding the benefits of your nonprofit postal permit can save you marketing dollars and impact your bottom line. Here are a few tips, things every nonprofit should know before mailing:

  1. You do need to consider post office options – The USPS has entry discounts for mail delivered to distribution centers, which can reduce your postage budget by 15% – 25% for larger quantities. Check with your direct mail vendor to be sure they are using this option to get you the very lowest rates. Essentially your mail will be trucked by private carriers to your local USPS mail distribution center making you eligible for lower postage and faster delivery.  A win-win!
  2. You don’t need to watch your weight – The USPS allows those mailing with nonprofit status to mail up to four ounces for a single flat rate, so don’t try to stay under one ounce. Here’s an opportunity to share important details on how contributions are helping your organization’s mission, that ultimately will lead to broader appeal and hopefully higher donations. More for less!
  3. You do need to watch your content – If you have a sponsor with a special offer to be included in your appeal be sure there is no commercial component. An offer by a sponsor to donate 10% of their sales may not pass the USPS nonprofit “sniff test”. Your direct mail professional should be sure that the USPS Mail Acceptance Unit approves the offer well in advance of your execution and mail date so you can avoid costly delays. If you find out you don’t qualify once the mail is at the post office you either have to delay the mailing and reprint everything (which is a cost) or mail at the higher postage rate. The differential can be multiples of what you have budgeted, eating into your contributions dollar for dollar.

promark is taking this month to salute all of our nonprofits who work so hard to be first responders and advocates for those in need. Thank you for all you do!

think globally, direct mail locally . . . when location matters

When location, location, location is key to your marketing success, direct mail provides business owners with a distinct advantage. Here are a few reasons why:

  • Better Exposure – Direct mail is experiencing a resurgence. While the difficulty of cutting through the sheer volume of email and social media marketing could be a key player in the change, there are other findings. According to United States Postal Service Research, 67% of consumers see mail as being more personal than the internet, 55% actually look forward to receiving it, and individuals spend approximately 30 minutes viewing their mail at any given time (significantly more than the time they spend reading digital advertising). Other findings, such as those resulting from a neuroscience case study found that the physical contact with marketing offers, such as direct mail, leaves a much deeper and more personal impact on the recipient than digital marketing.
  • Optimal Geographical Targeting – Unlike digital, print and other forms of advertising, direct mail GPS style targeting allows you to pinpoint a geographical location not just by radius or zip code. You can actually target areas on specific sides of major roads or other obstacles that while they may be in a desired radius they create geographical resistance.
  • Continually Emerging Prospects – Rather than remailing an entire location to make sure you reach new residents, direct mail offers the opportunity to specifically target just new arrivals, or “new moves”, in between your larger campaigns.
  • Personalized Messaging – The combination of smaller, more targeted prospect pools and the advent of variable data have made it easy and more affordable to personalize your message to the recipient based upon a variety of attributes such as age, gender, interests and need. This powerful combination results in ideal relevancy to your prospect.

Combine a compelling message, visual appeal and a strong call to action with a direct mail campaign and you can significantly boost your brand’s imprint on your prospective customers.

call 1.800.promark today for a consultation!
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