…a picture is worth a thousand words
How does this picture make you feel? It would certainly pique almost anyone’s interest. Notice that any of the tag lines to the right would work here.
You can have the greatest product or service in the world, but in a climate of 24/7 multichannel marketing opportunities you only have seconds to connect with your prospect, grab their attention, and make them want to act. How do you do that? Well, the old “sizzle not the steak” is true! Sure, consumers take in all the facts and compare products and services, but at the end of the day emotion is a key factor in making a purchasing decision. More importantly, appealing to emotion is what gets their attention in the first place:
“Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content – by a factor of…2-to-1 for print ads.”
Post published by Peter Noel Murray Ph.D. in Inside the Consumer Mind
promark provides innovative ideas, tailoring your message and graphics to cut through the multichannel clutter and catch your prospects’ and customers’ attention while meeting your marketing objectives.
Our expertise in direct marketing extends to the creative development of highly effective marketing pieces across multiple channels such as:
- direct mail and direct response materials, from self-mailers like postcards and special envelopes to custom designed packages
- diverse collateral materials, such as product and service brochures and sell sheets
- email advertising
- web design
Your direct marketing package is designed with quality while keeping efficiency in mind:
- your direct postal marketing package will have visual appeal, compelling content, a strong brand presence, and can be customized to provide variety in advertising depending on subsets within each target marking group, all while keeping a keen eye on maintaining maximum postage savings.
- your direct electronic marketing package will be graphically stimulating and have an enticing tag line sure to command clicks, while still being viewed perfectly on any device, from cell phone to desktop!
promark’s customization will make you stand out from your competition by highlighting your unique value proposition while reinforcing your company’s identity in an emotionally appealing way that will capture your prospects response. We can support and enhance your current brand identity, or redesign it! The result is a superior marketing piece, maximum response and the most value for your advertising dollars.