It goes without saying, it is more important than ever to have an integrated marketing strategy that is developed with engagement and timeliness as the priority in order to get optimal results. Consumers are bombarded every day with so many messages coming from all directions – text ads, popup ads, social media, direct mail, email, even TV ads in line at the grocery store; and yet they have less time than ever to pay attention, much less read them. You not only have to pique your customer or prospect’s interest with your message, you have to do it at exactly the right time. In addition your integrated marketing strategy has to be practical, a plan that your time allows for executing and that fits into your budget. Here are a few tips to keep in mind as you roll out your marketing efforts for 2016.
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