…so many channels, so little time!!
Social media has introduced a vibrant, living, economical channel to the marketing mix. It keeps you current with your customers, provides exposure to your prospective market in a unique way, and is an essential tool in organically building a presence that search engines gravitate to. BUT, do you ever get frustrated about where to start and how to keep up with the demands of social media marketing? You’re not alone! The number one deterrent to launching a social media marketing campaign is how to get started – but promark can help. We will do the market research necessary to determine which channels would work best for you for immediate sales and where you should have a bigger presence, and which channels should be developed on a smaller scale to support organic search engine optimization.
A critical element in a social media marketing campaign is tracking and measurement. promarkdirect will track and measure your results in order to fine-tune your marketing plan while keeping your presence in social media fresh and relevant via content management.
…in so many words
Paramount to a successful social media marketing strategy is management of the subject matter, or content. The look and substance must support your brand, and it must be kept current and relevant to attract your prospective customer’s attention and trigger a response. When it comes to content, your prospect is looking for the old WIFM, or “what’s in it for me?” Boring, irrelevant, or cookie-cutter content will turn prospects away faster than a speeding bullet! In addition, it is imperative that your content speaks to search engines as well. So, you ask yourself, who has the time to do all of this writing?
promark will attract new customers and reinforce relationships with current customers by providing fresh, appealing, and interesting content that supports your brand and product offering. promark will provide thoughtful, well-developed content that not only captures your prospects’ interest but motivates them to take action as well, moving them into the next step of the sales funnel toward a purchase. In addition to content for websites, brochures, and direct mail, we can generate content on a scheduled or spontaneous basis, capitalizing on company events or marketplace happenings with consistency and dependability for marketing channels such as social media, newsletters and blogs.